Section 482.150 - Price of vehicle advertised1. If the price of a vehicle is advertised, the price must include all charges known to the dealer, including, but not limited to:(a) Delivery charges imposed by the manufacturer or distributor of the vehicle; and(b) Charges for servicing the vehicle imposed by the dealer. The price may exclude charges for the preparation of documents related to the sale of the vehicle imposed by the dealer, if the charges are separately identified in the advertisement and the amount of the charges is indicated.
2. Except as otherwise provided in this subsection, any advertisement which includes the term "manufacturer's suggested retail price," "MSRP," "factory price" or a similar term must include the price of the vehicle which includes any fee charged by the dealer and any manufacturer's discounts included on the sticker affixed to the window of the vehicle. The price may exclude charges for the preparation of documents related to the sale of the vehicle imposed by the dealer, taxes and fees for licenses.3. A dealer shall not advertise a new vehicle at a price which does not include the standard equipment and any additional equipment which is listed on the invoice.4. Statements such as "at cost," "below cost" or "below invoice," must be construed literally. "Cost" is the actual cash or invoice price paid by the dealer for the vehicle or vehicles offered. If an advertisement contains a statement such as "at cost," "below cost" or "below invoice," the dealer must, upon request, present to the prospective purchaser the actual invoice.5. If specific claims of savings are used in an advertisement, the dealer must, upon request, explain to the prospective purchaser the manner in which the savings are calculated. The term "wholesale" must not be used in the business firm's name, signs or display signs.6. If the term "wholesale price" or "low book price" is used in an advertisement, the price must correspond to the appropriate value set forth for the vehicle in a recognized reference publication.7. As used in this section:(a) "Manufacturer's suggested retail price" or "MSRP" means the total price of the vehicle which is shown on the sticker which is required to be affixed to the window of the vehicle pursuant to 15 U.S.C. §§ 1601 et seq.(b) "Recognized reference publication" includes the Kelley Blue Book, the National Automobile Dealer's Association Used Car Guide and any other publication of similar scope and reputation.Nev. Admin. Code § 482.150
Dep't of Motor Veh., Advertising Reg. § 4, eff. 3-28-66; A and renumbered as § 10, 7-21-74-NAC A 3-14-96