Section R. 500.1381 - Advertising beyond limits of licensing jurisdiction; recommendation, endorsement, or rating of insurer by governmental entityRule 11.
(1) An advertisement which is intended to be seen or heard beyond the limits of the jurisdiction in which the insurer is licensed shall not imply licensing beyond such limits.(2) An advertisement may state that an insurer is licensed in the state where the advertisement appears, if it does not exaggerate such fact or suggest or imply that competing insurers may not be so licensed.(3) An advertisement shall not state or create the impression that the insurer, its financial condition or status, the payment of its claims, or the merits, desirability, or advisability of its policy forms or kinds of plans of insurance are recommended or endorsed by any governmental entity, unless such is the fact. The nature and extent of any recommendation, endorsement, or rating shall be fully explained.Mich. Admin. Code R. 500.1381