Section R. 500.1379 - Identification of insurer and policyRule 9.
(1) The name of the insurer shall be clearly identified. If any specific individual policy is advertised, it shall be identified either by form number or other appropriate description. An advertisement shall not use a trade name, an insurance group designation, name of the parent company of the insurer, name of a particular division of the insurer, service mark, slogan, symbol, or other device or reference without disclosing the name of the insurer, in equal or greater prominence and in close proximity thereto, if the advertisement would be misleading or deceptive as to the true identity of the insurer or create the impression that a company other than the insurer has any responsibility for the financial obligation under a policy.(2) An advertisement or related material shall not use any combination of words, symbols, or physical materials which by their content, phraseology, shape, color, or other characteristics are so similar to a combination of words, symbols, or physical materials used by a governmental program or agency or otherwise appear to be of such a nature that they tend to mislead prospective insureds into believing that the solicitation is in some manner connected with such governmental program or agency.Mich. Admin. Code R. 500.1379