Rule 13. An advertisement shall not contain statements, pictures, or illustrations which are false or misleading, in fact or by implication, with respect to the assets, liabilities, insurance in force, corporate structure, financial condition, age, or relative position of the insurer in the insurance business. An advertisement shall not contain a recommendation or rating by any commercial rating organization unless it clearly defines the scope and extent of the recommendation or rating.
Mich. Admin. Code R. 500.1383