Section 407-292-12 - MARKETING EFFORTSA.Direct marketing efforts. An IXC that conducts direct marketing efforts aimed at specific customers or groups of customers shall have the facilities and be willing to provide the service marketed to all customers who are the subject of the direct marketing effort and who wish to subscribe to the service.B.Mass marketing efforts. An IXC that conducts mass marketing efforts for services that are not offered to all customers exposed to the mass marketing shall disclose the fact that the service may not be available in certain areas.65- 407 C.M.R. ch. 292, § 12