N.Y. Comp. Codes R. & Regs. tit. 9 § 99.4
No package store licensee shall display any sign on the exterior or in the interior of his licensed premises which contains or advertises (a) the name, trade name, trademark, insignia, symbol or logotype of any other retail licensee, or of any unlicensed person, corporation, cooperative advertising group or business entity, or (b) any trade name, trademark, insignia, symbol or logotype not belonging exclusively to such licensee, unless there is prominently posted, at or near each checkout counter or cash register, a sign containing the following statement:
"NOTICE TO CONSUMERS UNDER STATE LAW, ANY PACKAGE STORE IS ENTITLED TO BUY ANY STANDARD BRAND OF LIQUOR OR WINE AT THE SAME PRICE PAID BY THIS PACKAGE STORE. UNDER STATE LAW, RETAILERS MAY NOT SELL LIQUOR OR WINE BELOW LEGALLY ESTABLISHED MINIMUM PRICES. THIS STORE IS INDEPENDENTLY OWNED AND OPERATED. IT IS NOT PART OF ANY CHAIN OR COOPERATIVE BUYING GROUP."
N.Y. Comp. Codes R. & Regs. Tit. 9 § 99.4