N.Y. Comp. Codes R. & Regs. tit. 9 § 99.3

Current through Register Vol. 46, No. 50, December 11, 2024
Section 99.3 - Joint advertising

Any one or more package store licensees may, jointly or singly, advertise alcoholic beverages in accordance with this Part. However, if such advertisement contains (a) the name, trade name, trademark, insignia, symbol or logotype of any unlicensed person, corporation, cooperative advertising group or business entity, or (b) any trade name, trademark, insignia, symbol or logotype not belonging exclusively to one participating package store licensee, then such advertisement shall also prominently feature, in bold print, the following statement:

"UNDER STATE LAW, ANY PACKAGE STORE IS ENTITLED TO BUY ANY ITEM OF LIQUOR OR WINE SHOWN IN THIS ADVERTISEMENT AT THE SAME PRICE PAID BY THE STORES LISTED IN THIS AD. UNDER STATE LAW, RETAILERS MAY NOT SELL LIQUOR OR WINE BELOW LEGALLY ESTABLISHED MINIMUM PRICES. THE LISTED STORES ARE INDEPENDENTLY OWNED AND OPERATED, THEY ARE NOT A CHAIN AND ARE NOT A COOPERATIVE BUYING GROUP."

N.Y. Comp. Codes R. & Regs. Tit. 9 § 99.3