A wholesale liquor licensee, a wholesale wine licensee and a winery licensee having the right to sell wine at retail, as hereinbefore limited, may display a sign on the exterior of the licensed premises stating that wines are sold at wholesale and retail. All other signs are subject to the provisions of subdivision 4 of section 104 of the Alcoholic Beverage Control Law.
N.Y. Comp. Codes R. & Regs. Tit. 9 § 63.5