Wholesale or winery premises where wine is sold at retail, may in the discretion of the State Liquor Authority, have a show window and may display wine in a manner consistent with the provisions of subdivision 4 of section 104 of the Alcoholic Beverage Control Law, but may not accentuate or emphasize the sale of wine at retail.
N.Y. Comp. Codes R. & Regs. Tit. 9 § 63.4