N.J. Admin. Code § 2:71-9.3

Current through Register Vol. 57, No. 1, January 6, 2025

Section 2:71-9.3 - Use of the "Jersey Seafood" Logo

(a) The Department approves the use of the "Jersey Seafood" logo as an official emblem for identifying New Jersey licensed seafood commodities.

(b) The configurations of the "Jersey Seafood" logo are as follows:

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(c) Only those persons, firms, partnerships, corporations, cooperatives or associations licensed to use the "Jersey Seafood" logo shall be permitted to attach or have it imprinted upon any label, package or container related to their licensed seafood commodities, employ its use in advertising or use it in any other manner whatsoever. Layout of proposed advertising to be used for marketing the "Jersey Seafood" logo must be submitted to and approved by the Department's Division of Marketing and Development in advance of its marketing and use. Advertising layouts will be evaluated based on the following criteria:

1. The color scheme of the advertisement;

2. The font used;

3. The configuration, color, and size of the logo;

4. Placement of the logo;

5. The advertising medium used; and

6. Consistency with the wholesome image of the "Jersey Fresh" Promotional Program.

(d) Only licensed seafood commodities may be marked with the "Jersey Seafood" logo. Licensed seafood commodities may be marked using self-adhesive labels, rubber stamps or imprinted containers that identify those licensed seafood commodities as being packed under the "Jersey Seafood" logo. Markings must comply with the marking requirements in N.J.A.C. 2:71-9.5.

(e) When a licensee discontinues use of the "Jersey Seafood" logo, fails to renew its license when required or has its license revoked, the licensee shall be prohibited from its use in any manner, including, but not limited to, product labels, stamps, containers, stationery, forms, advertising on billboards or other signs or on trucks or car panels.

(f) A licensed aquatic farmer, commercial seafood harvester or packer using the "Jersey Seafood" logo for licensed seafood commodities who has not satisfied the requirements set forth in N.J.A.C. 2:71-9.4 and 9.5 shall be prohibited from using the "Jersey Seafood" logo in any manner.

(g) All unlicensed persons, firms, partnerships, corporations, cooperatives or associations shall be prohibited from using the "Jersey Seafood" logo in any manner.

N.J. Admin. Code § 2:71-9.3