N.J. Admin. Code § 2:71-4.3

Current through Register Vol. 57, No. 1, January 6, 2025

Section 2:71-4.3 - Application procedure

(a) Agricultural organizations who are interested in receiving matched funds shall obtain an application from the New Jersey Department of Agriculture and return the completed form to the New Jersey Department of Agriculture by a date set by the Secretary of Agriculture. The application form is incorporated herein by reference as the subchapter Appendix A. Applicants shall submit with their applications a completed State of New Jersey W-9/Questionnaire, which can be obtained from the New Jersey Department of Agriculture, Division of Marketing and Development, PO Box 330, Trenton, NJ 08625-0330.

(b) Applicants shall be required to describe in detail the nature and purpose of their organization and their proposed promotional, advertising, or market development project.

(c) The New Jersey Department of Agriculture shall consider applications from groups other than New Jersey agricultural organizations; however, such applications shall be deemed eligible to receive grants only if the organizations represent New Jersey agricultural interests and if the application establishes that the proposed project benefits New Jersey agriculture.

(d) Applications shall be evaluated and awarded based upon the following criteria:

1. How the proposed project effectively utilizes the existing Jersey Fresh program to best advertise, promote, or market the applicant's respective commodity or New Jersey farm product;

2. The number of projected participants, audience, or targeted individuals;

3. How the proposed project will benefit the New Jersey agricultural industry;

4. The creativity and innovation of the proposed project; and

5. The feasibility of the proposed project.

N.J. Admin. Code § 2:71-4.3