N.J. Admin. Code § 2:48-4.1

Current through Register Vol. 56, No. 24, December 18, 2024

Section 2:48-4.1 - Coupons for milk restricted

(a) It shall be unlawful and a violation of these regulations for any licensee directly or indirectly through an entity associated in any way with the licensee to print or cause to be printed any "cents off," "Bonus Card Program," or "refund" coupon in any newspaper or other advertising media (including the milk container), which is redeemable either directly or indirectly through a third party by the consumer upon his or her purchase of any milk or fluid milk product unless prior written permission is granted by the Division of Marketing and Development to conduct such programs. All documentation concerning, but not limited to, "cents off," "Bonus Card Program," or "refund" promotions must be submitted 14 days prior to the program commencing to determine if the promotion will result in the sale of such products to be below variable cost as defined in the rules of the Division, specifically N.J.A.C. 2:52-7 and 2:53-6.

(b) Any and all newspaper and advertising media (including the milk container) must also be approved by the Division of Marketing and Development prior to use in order to determine if such advertisement is false and misleading and conforms to N.J.A.C. 2:48-2.1(c).

(c) The information to be submitted to the Department, pursuant to (a) and (b) above, shall be sent to the Coordinator, Dairy Program and Enforcement, New Jersey Department of Agriculture, Division of Marketing and Development, PO Box 330, Trenton, NJ 08625-0330.

N.J. Admin. Code § 2:48-4.1

Amended by R.1990 d.572, effective 12/3/1990.
See: 22 New Jersey Register 2625(a), 22 New Jersey Register 3619(a).
Recodified from N.J.A.C. 2:48-5.2 and (b) was repealed which required the notification to Director before licensee instituted "cents off" or "refund" couponing.
Amended by R.2005 d.326, effective 10/17/2005.
See: 37 New Jersey Register 1912(a), 37 New Jersey Register 3967(a).
Rewrote (a); added (b) and (c).

Amended by 56 N.J.R. 2139(a), effective 11/4/2024