Section 40-12-105 - Unlawful practices(a) A person engages in a deceptive trade practice unlawful under this act when, in the course of his business and in connection with a consumer transaction, he knowingly: (i) Represents that merchandise has a source, origin, sponsorship, approval, accessories or uses it does not have;(ii) Represents that he has a sponsorship, approval or affiliation he does not have;(iii) Represents that merchandise is of a particular standard, grade, style or model, if it is not;(iv) Represents that merchandise is available to the consumer for a reason that does not exist;(v) Represents that merchandise has been supplied in accordance with a previous representation, if it has not; except that this subsection does not apply to merchandise supplied to the recipient by mistake or merchandise of equal or greater value supplied as a reasonably equivalent substitute for unavailable merchandise previously ordered by the recipient;(vi) Represents that replacement or repair is needed, if it is not;(vii) Makes false or misleading statements of fact concerning the price of merchandise or the reason for, existence of, or amounts of a price reduction;(viii) Represents that a consumer transaction involves a warranty, a disclaimer of warranties, particular warranty terms, or other rights, remedies or obligations if the representation is false;(ix) Represents that the consumer will receive a rebate, discount or other benefit as an inducement for entering into a consumer transaction in return for giving the supplier the names of prospective consumers or otherwise helping the supplier to enter into other consumer transactions, if receipt of the benefit is contingent upon an event occurring after the consumer enters into the transaction;(x) Advertises merchandise with intent not to sell it as advertised;(xi) Advertises merchandise with intent not to supply reasonably expectable public demand, unless the advertisement discloses the limitation;(xii) Represents that merchandise is original or new if he knows that it is deteriorated, damaged, altered, reconditioned, reclaimed, used or secondhand. For purposes of this subsection, the terms "original" or "new" include merchandise previously sold but returned within a reasonable time by the consumer for full credit if such merchandise is not damaged or deteriorated;(xiii) Advertises under the guise of obtaining sales personnel when in fact the purpose of the advertisement is to sell merchandise to the sales personnel applicants;(xiv) Employs "bait and switch" advertising which consists of an offer to sell merchandise which the seller does not intend to sell, which advertising is accompanied by one (1) or more of the following practices:(A) Refusal to show the merchandise advertised;(B) False disparagement in any respect of the advertised merchandise or the terms of sale;(C) Requiring undisclosed tie-in sales or other undisclosed conditions to be met prior to selling the advertised merchandise;(D) Knowingly showing or demonstrating defective merchandise which is unusable or practicable for the purpose set forth in the advertisement;(E) Accepting a deposit for the merchandise and subsequently charging the buyer for a higher priced item without his consent; or(F) Willful failure to either make deliveries of the merchandise or to make a refund therefor.(xv) Engages in unfair or deceptive acts or practices;(xvi) Violates W.S. 40-12-601;(xvii) Willfully fails to comply with the duties imposed by W.S. 34-29-106.Amended by Laws 2019 , ch. 170, § 3, eff. 2/28/2019.Amended by Laws 2014 , ch. 98, § 2, eff. 7/1/2014.