A person who commits a violation to which this section applies is liable to the customer in an amount equal to the greater of:
Wis. Stat. § 425.304
The word "or" in this section makes it clear that the recovering party is not entitled to both statutory and actual damages. Kirk v. Credit Acceptance Corporation, 2013 WI App 32, 346 Wis. 2d 635, 829 N.W.2d 522, 10-2573.