Section 628.01 - Purposes The purposes of this chapter are:
(1) To encourage improvement in the professional competence of insurance intermediaries;(2) To provide maximum freedom of marketing methods for insurance, consistent with the interests of the public in this state;(3) To preserve and encourage competition at the consumer level;(4) To limit the adverse effects of imperfect competition on the cost of insurance; and(5) To regulate insurance marketing practices in conformity with the general purposes of chs. 600 to 655.1975 c. 371; 1979 c. 89; 1989 a. 187 s. 29.