Section 89.07 - [Renumbered from 453.07] Discipline(1) In this section, "unprofessional conduct" includes, but is not limited to:(a) Making any materially false statement or giving any materially false information in connection with an application for a license or for renewal or reinstatement of a license or in making a report to the examining board.(b) Violating this chapter or any federal or state statute or rule that substantially relates to the practice of veterinary medicine.(c) Practicing veterinary medicine while the person's ability to practice is impaired by alcohol or other drugs or physical or mental disability or disease.(d) Engaging in false, misleading or deceptive advertising.(e) Making a substantial misrepresentation in the course of practice which is relied upon by a client.(f) Engaging in conduct in the practice of veterinary medicine which evidences a lack of knowledge or ability to apply professional principles or skills.(fm) Handling, distributing, using or disposing of pesticides in violation of ss. 94.67 to 94.71 or the rules promulgated under ss. 94.67 to 94.71.(g) Obtaining or attempting to obtain compensation by fraud or deceit.(h) Violating any order of the examining board.(2) Subject to subch. II of ch. 111, the examining board may, by order, reprimand any person holding a license, certificate, or permit under this chapter or deny, revoke, suspend, limit, or any combination thereof, the person's license, certification, or permit if the person has: (a) Engaged in unprofessional conduct.(b) Been adjudicated mentally incompetent by a court.(c) Been found guilty of an offense the circumstances of which substantially relate to the practice of veterinary medicine.(3) In addition to or in lieu of a reprimand or denial, limitation, suspension, or revocation of a license, certification, or permit under sub. (2), the examining board may assess against the applicant for or the holder of the license, certification, or permit a forfeiture of not more than $5,000 for each violation of s. 89.068.1987 a. 39; 1989 a. 279; 1991 a. 306.