Utah Code § 63N-7-102

Current with legislation effective through 5/2/2024

Section 63N-7-102 - Utah Office of Tourism created - Appointment of managing director - Responsibilities of tourism office

(1) There is created within GOEO the Utah Office of Tourism.

(2)

(a) The executive director shall appoint a managing director of the tourism office.

(b) The managing director may, with the approval of the executive director, appoint staff.

(3) The tourism office shall:

(a) be the tourism development authority of the state;

(b) develop a tourism advertising, marketing, branding, destination development, and destination management program for the state;

(c) receive approval from the board under Subsection 63N-7-202(1)(a) before implementing the program described in Subsection (3)(b);

(d) develop a plan to increase the economic contribution by tourists visiting the state;

(e) plan and conduct a program of information, advertising, and publicity relating to the recreational, scenic, historic, cultural, and culinary tourist attractions, amenities, and advantages of the state at large;

(f) encourage and assist in the coordination of the activities of persons, firms, associations, corporations, travel regions, counties, and governmental agencies engaged in publicizing, developing, and promoting the tourist attractions, amenities, and advantages of the state;

(g) conduct a regular and ongoing research program to identify statewide economic trends and conditions in the tourism sector of the economy; and

(h) ensure that any plan or program developed under this Subsection (3) addresses, but not be limited to, the following policies:

(i) enhancing the state's image;

(ii) promoting the state as a year-round destination;

(iii) encouraging expenditures by visitors to the state; and

(iv) expanding the markets where the state is promoted.

Utah Code § 63N-7-102

Amended by Chapter TBD, 2024 General Session ,§ 34, eff. 5/1/2024.

Amended by Chapter 362, 2022 General Session ,§ 74, eff. 7/1/2022.

Amended by Chapter 352, 2020 General Session ,§ 74, eff. 5/12/2020.

Renumbered from § 63M-1-1402 and amended by Chapter 283, 2015 General Session ,§ 219, eff. 5/12/2015.

Amended by Chapter 286, 2010 General Session

Affected by 63I-1-263 on 7/1/2025