Section 32B-5-305 - Pricing of alcoholic product - Other charge(1)(a) A retail licensee may sell, offer for sale, or furnish liquor only at a price fixed by the commission.(b) A retail licensee may not sell an alcoholic product at a discount price on any date or at any time.(2)(a) A retail licensee may not sell, offer for sale, or furnish an alcoholic product at less than the cost of the alcoholic product to the retail licensee.(b) A retail licensee may not sell, offer for sale, or furnish an alcoholic product at a special or reduced price that encourages overconsumption or intoxication.(c) A retail licensee may not sell, offer for sale, or furnish an alcoholic product at a special or reduced price for only certain hours of the retail licensee's business day, such as a "happy hour."(d) A retail licensee may not sell, offer for sale, or furnish more than one alcoholic product for the price of a single alcoholic product.(e) A retail licensee may not sell, offer for sale, or furnish an indefinite or unlimited number of alcoholic products during a set period for a fixed price.(f) A retail licensee may not engage in a promotion involving or offering a free alcoholic product to the general public.(3) As authorized by commission rule, a retail licensee may charge a patron for providing: (a) a service related to liquor purchased at the licensed premises; or(b) wine service performed for wine carried in by a patron in accordance with Section 32B-5-307.Amended by Chapter 334, 2011 General Session.