Section 26B-3-136 - Children's Health Care Coverage Program(1) As used in this section: (a) "CHIP" means the Children's Health Insurance Program created in Section 26B-3-902.(b) "Program" means the Children's Health Care Coverage Program created in Subsection (2).(2)(a) There is created the Children's Health Care Coverage Program within the department.(b) The purpose of the program is to:(i) promote health insurance coverage for children in accordance with Section 26B-3-124;(ii) conduct research regarding families who are eligible for Medicaid and CHIP to determine awareness and understanding of available coverage;(iii) analyze trends in disenrollment and identify reasons that families may not be renewing enrollment, including any barriers in the process of renewing enrollment;(iv) administer surveys to recently enrolled CHIP members, as defined in Section 26B-3-901, and children's Medicaid enrollees to identify:(A) how the enrollees learned about coverage; and(B) any barriers during the application process;(v) develop promotional material regarding CHIP and children's Medicaid eligibility, including outreach through social media, video production, and other media platforms;(vi) identify ways that the eligibility website for enrollment in CHIP and children's Medicaid can be redesigned to increase accessibility and enhance the user experience;(vii) identify outreach opportunities, including partnerships with community organizations including: (C) unemployment centers;(D) parent-teacher associations; and(E) youth athlete clubs and associations; and(viii) develop messaging to increase awareness of coverage options that are available through the department.(3)(a) The department may not delegate implementation of the program to a private entity.(b) Notwithstanding Subsection (3)(a), the department may contract with a media agency to conduct the activities described in Subsection (2)(b)(iv) and (vii).Amended by Chapter 284, 2024 General Session ,§ 8, eff. 5/1/2024.Renumbered from § 26-18-27 and amended by Chapter 306, 2023 General Session ,§ 36, eff. 5/3/2023.Added by Chapter 163, 2021 General Session ,§ 2, eff. 5/5/2021.