Section 57.072 - Rates for Interactive Multimedia Communications(a) The commission shall permit a local exchange company that provides an interactive multimedia communications service to establish, using sound ratemaking principles, rates necessary to recover costs associated with providing the service.(b) A local exchange company may not establish a rate under Subsection (a) that is less than the local exchange company's long run incremental costs of providing the interactive multimedia communications service, unless the commission determines it to be in the public interest to do so. Acts 1997, 75th Leg., ch. 166, Sec. 1, eff. Sept. 1, 1997.