Section 602.154 - Rules Relating to Advertising or Competitive Bidding(a) The medical board may not adopt rules restricting advertising or competitive bidding by a license holder except to prohibit false, misleading, or deceptive practices.(b) In its rules to prohibit false, misleading, or deceptive practices, the medical board may not include a rule that:(1) restricts the use of any medium for advertising;(2) restricts the use of a license holder's personal appearance or voice in an advertisement;(3) relates to the size or duration of an advertisement by the license holder; or(4) restricts the license holder's advertisement under a trade name.Amended by Acts 2015, Texas Acts of the 84th Leg. - Regular Session, ch. 838,Sec. 2.067, eff. 9/1/2015.Added by Acts 2001, 77th Leg., ch. 1420, Sec. 14.332(c), eff. 9/1/2001.