Section 259.005 - Authorized Advertising Restrictions Board rules adopted under Section 254.002 to regulate advertising may include restrictions that prohibit communications to the public that:
(1) are false, misleading, or deceptive;(2) state an opinion regarding the quality of dental services;(3) appeal to an individual's anxiety in an excessive or unfair way;(4) intimidate or exert undue pressure or undue influence over a prospective patient;(5) create unjustified expectations concerning the potential result of a dental treatment;(6) refer to benefits or other attributes of dental procedures or products that involve significant risks without including realistic assessments of the safety and efficacy of those procedures or products;(7) contain statistical data, representations, or other information that is not susceptible to reasonable verification by the public;(8) refer to a fee for dental services without disclosing that additional fees may be involved in individual cases, if the possibility of additional fees may be reasonably predicted;(9) offer a discount for dental services without disclosing the total fee to which the discount will apply; or(10) fail to make truthful disclosure of the source and authorship of any message published under a dentist's byline. Acts 1999, 76th Leg., ch. 388, Sec. 1, eff. 9/1/1999.