Section 205.104 - Rules Restricting Advertising or Competitive Bidding(a) The medical board may not adopt rules under this chapter restricting advertising or competitive bidding by a license holder except to prohibit false, misleading, or deceptive practices.(b) In its rules to prohibit false, misleading, or deceptive practices, the medical board may not include a rule that:(1) restricts the use of any medium for advertising;(2) restricts the use of a license holder's personal appearance or voice in an advertisement;(3) relates to the size or duration of an advertisement by the license holder; or(4) restricts the license holder's advertisement under a trade name. Acts 1999, 76th Leg., ch. 388, Sec. 1, eff. 9/1/1999.