Section 540.0055 - [Effective 4/1/2025] Marketing Guidelines(a) The commission shall establish marketing guidelines for Medicaid managed care organizations, including guidelines that prohibit: (1) door-to-door marketing to a recipient by a Medicaid managed care organization or the organization's agent;(2) using marketing materials with inaccurate or misleading information;(3) making a misrepresentation to a recipient or provider;(4) offering a recipient a material or financial incentive to choose a Medicaid managed care plan, other than a nominal gift or free health screening the commission approves that the Medicaid managed care organization offers to all recipients regardless of whether the recipients enroll in the plan;(5) using a marketing agent who is paid solely by commission; and(6) face-to-face marketing at a public assistance office by a Medicaid managed care organization or the organization's agent.(b) This section does not prohibit:(1) distributing approved marketing materials at a public assistance office; or(2) providing information directly to a recipient under marketing guidelines the commission establishes. (Gov. Code, Secs. 533.008(a), (b).)Tex. Gov't. Code § 540.0055
Added by Acts 2023, Texas Acts of the 88th Leg.- Regular Session, ch. 769,Sec. 1.01, eff. 4/1/2025.