Tex. Alco. Bev. Code § 108.01

Current with legislation from the 2023 Regular and Special Sessions signed by the Governor as of November 21, 2023.

Section 108.01 - Deceptive, Disparaging, or Otherwise Unlawful Advertising

(a) A brewer or distributor directly or indirectly, or through a subsidiary, affiliate, agent, employee, officer, director, or firm member, may not publish, disseminate, or cause to be published or disseminated by any medium enumerated in Subsection (b) an advertisement of a brewery product that:

(1) causes or is reasonably calculated to cause deception of the consumer with respect to the product advertised;

(2) directly or by ambiguity, omission, or inference tends to create a misleading impression;

(3) is untrue in any particular;

(4) disparages a competitor's product; or

(5) is obscene or indecent.

(b) The media covered by this section include:

(1) radio broadcasting;

(2) newspapers, periodicals, and other publications;

(3) signs and outdoor advertising; and

(4) any printed or graphic matter.

Tex. Alco. Bev. Code § 108.01

Amended by Acts 2019, Texas Acts of the 86th Leg.- Regular Session, ch. 1359,Sec. 336, eff. 9/1/2021.

Amended by Acts 2013, 83rd Leg. - Regular Session, ch. 1190,Sec. 19, eff. 9/1/2013.

Acts 1977, 65th Leg., p. 519, ch. 194, Sec. 1, eff. 9/1/1977.