Section 8-NEW - [Newly enacted section not yet numbered][Operative 1/1/2025](1) A controller shall conduct and document a data protection assessment of each of the following processing activities involving personal data:(a) The processing of personal data for purposes of targeted advertising;(b) The sale of personal data;(c) The processing of personal data for purposes of profiling, if the profiling presents a reasonably foreseeable risk of: (i) Unfair or deceptive treatment of or unlawful disparate impact on any consumer;(ii) Financial, physical, or reputational injury to any consumer;(iii) A physical or other intrusion on the solitude or seclusion, or the private affairs or concerns, of any consumer, if the intrusion would be offensive to a reasonable person; or(iv) Other substantial injury to any consumer;(d) The processing of sensitive data; and(e) Any processing activity that involves personal data that presents a heightened risk of harm to any consumer.(2) A data protection assessment conducted under subsection (1) of this section shall: (a) Identify and weigh the direct or indirect benefits that may flow from the processing to the controller, the consumer, other stakeholders, and the public, against the potential risks to the rights of the consumer associated with that processing, as mitigated by safeguards that can be employed by the controller to reduce the risks; and(b) Factor into the assessment: (i) The use of deidentified data;(ii) The reasonable expectations of consumers;(iii) The context of the processing; and(iv) The relationship between the controller and the consumer whose personal data will be processed.(3) A controller shall make a data protection assessment requested under subsection (2) of section 21 of this act available to the Attorney General pursuant to a civil investigative demand under section 21 of this act.(4) A data protection assessment is confidential and exempt from disclosure as a public record pursuant to sections 84-712 to 84-712.09. Disclosure of a data protection assessment in compliance with a request from the Attorney General does not constitute a waiver of attorney-client privilege or work-product protection with respect to the assessment and any information contained in the assessment.(5) A single data protection assessment may address a comparable set of processing operations that include similar activities.(6) A data protection assessment conducted by a controller for the purpose of compliance with other laws or regulations may constitute compliance with the requirements of this section if the assessment has a reasonably comparable scope and effect.Added by Laws 2024, LB 1074,§ 16, eff. 4/18/2024, op. 1/1/2025.