N.M. Stat. § 26-2C-20

Current through 2024, ch. 69
Section 26-2C-20 - [Effective Until 7/1/2024] Advertising and marketing restrictions

The division shall promulgate rules consistent with industry standards that:

A. prohibit the advertisement and marketing of cannabis products:
(1) on radio, television or other broadcast media, internet pop-ups and mass transit vehicles; provided that the division shall not prohibit advertising and marketing to:
(a) subscribers of subscription-based radio, television or other broadcast media who are twenty-one years of age or older; or
(b) persons twenty-one years of age or older who have solicited the advertising or marketing;
(2) that are false, deceptive or misleading, including making unproven health benefit claims;
(3) that are on billboards, posters, handbills or other visual media that are located or can be viewed within three hundred feet of a school, daycare center or church;
(4) that depict consumption by children or other persons who appear to be younger than twenty-one years of age;
(5) that use predatory marketing and advertising practices targeting minors; or
(6) that are designed using cartoon characters or to mimic any other product brand; and
B. require:
(1) all advertisements and marketing to accurately and legibly identify all persons responsible for its content; and
(2) advertisements in print and digital communications to be placed only where the audience is reasonably expected to be twenty-one years of age or older as determined by reliable, current audience composition data.

NMS § 26-2C-20

Laws 2021 (1st S.S.), ch. 4, § 20.
This section is set out more than once due to postponed, multiple, or conflicting amendments.