Mo. Rev. Stat. § 375.196
Current with changes from the 2023 Legislative Session
No insurance company formed under the laws of this state shall adopt the name of any existing company transacting insurance business in this state nor any name so similar thereto as to be calculated to mislead the public.
§ 375.196, RSMo
RSMo 1939 § 5802, A.L. 1967 p. 516