P.R. Laws tit. 23, § 6982a
(a) To have the responsibility and obligation of assessing, conceptualizing and officially adopting the “country brand” to be used in the plans and programs of the Government of the Commonwealth of Puerto Rico to promote and market the island’s image within Puerto Rico and abroad and as an investment destination. Neither the “country brand” nor any phrase established in this chapter shall be the same as nor similar to any logo used by any political party or candidate as part of the campaign.
(b) To oversee the standard use of the “country brand” to be adopted, in any program, action or initiative of the government instrumentalities.
(c) To oversee the integrity and proper use of the “country brand” to be adopted.
(d) To conduct any necessary campaigns and activities to disclose the “country brand” thus adopted.
(e) To coordinate, together with any other government instrumentality, any collaborative agreement or partnerships to further the purposes of this chapter.
(f) To enter into any contract, compact, collaborative agreement or partnership with any private company, nonprofit organization or cooperative that allows for the optimum use of the adopted brand.
(g) To exercise any other power or legal authority as deemed reasonable and necessary to achieve the purposes of this section.
(h) To execute instruments as are necessary and convenient to exercise any of its powers.
History —July 23, 2013, No. 70, § 4.