as a condition of coverage under a policy of accident and sickness insurance for succeeding treatment with another prescription drug.
based on a prudent layperson's judgment.
and the prescription drug was discontinued due to lack of efficacy or effectiveness, diminished effect, or an adverse event.
results in a denial of the protocol exception, the insurer shall provide to the insured and the treating health care provider notice of the denial, including a detailed, written explanation of the reason for the denial and the clinical rationale that supports the denial.
IC 27-8-5-30