No person engaged in the business of furnishing public lodging accommodations in motels and motor courts shall:
(a) post or maintain posted on any outdoor or outside advertising sign pertaining to such establishment, that may be seen from a public highway or street, any rates for accommadations in such establishment unless the sign shall have posted thereon both the minimum and maximum room, or other rental unit rates, for accommodations offered for rental. All posted rates and descriptive data on such sign shall be in type and material of the same size and prominence.(b) post or maintain posted on such outdoor or outside advertising signs rates for accommodations in any such establishment unless there are available in any such establishment, when vacant, accommodations for immediate occupancy to meet the posted rates of such advertising signs.(c) post or maintain outdoor or outside advertising signs in connection with any such establishment relating to rates which shall have thereon any untrue, false, fraudulent or misleading representations or statements as to any matter whatsoever. Advertising signs stating the rate per person and bearing the legend "and up" shall not be deemed to comply with the provisions of this section.
Any person who violates any of the provisions of this section shall be guilty of an offense and subject to a fine of not more than fifty dollars.
N.Y. Gen. Bus. Law § 206-A