Section 11713.28 - [Operative 7/1/2024] Motor vehicle manufacturers(a) A motor vehicle manufacturer, or any other person, that advertises a motor vehicle manufacturer's suggested retail price (MSRP) set by an automobile manufacturer, or lease payments based upon an MSRP, does not, by doing so, violate paragraph (29) of subdivision (a) of Section 1770 of the Civil Code.(b) This section shall become operative on July 1, 2024.Added by Stats 2023 ch 400 (SB 478),s 11, eff. 1/1/2024.