(a) Subject to the requirements of Rules 7.1 and 7.3, a lawyer may advertise services through written, recorded or electronic communication, including public media.(b) A lawyer shall not give anything of value to a person for recommending the lawyer's services except that a lawyer may(1) pay the reasonable costs of advertisements or communications permitted by this Rule;(2) pay the usual charges of a legal service plan or a lawyer referral service;(3) pay for a law practice in accordance with Rule 1.17; and(4) give nominal gifts as an expression of appreciation that are neither intended nor reasonably expected to be a form of compensation for recommending a lawyer's services.(c) Any communication made pursuant to this rule shall include the name and contact information of at least one lawyer or law firm responsible for its content.Or. State. Bar. R. Regul. and Polic. 7.2
Adopted 1/1/2005 Amended 1/1/2014: Revised to track more closely Model Rule 7.2 and eliminate redundant language. Amended 1/1/2017: Revised to remove "not-for-profit" from (2) and to require listing "contact information" in lieu of "office address." Amended 1/13/2020. Revised to add subsection (b)(4) an incorporate exception for giving "nominal gifts."Defined Terms (see Rule 1.0):
"Law firm"
Comparison to Oregon Code
This rule retains DR 2-103's permission for advertising in various media, provided the communications are not false or misleading and do not involve improper in-person contact. It retains the prohibition against paying another to recommend or secure employment, with the exception of a legal service plan or not-for-profit lawyer referral service. The rule also continues the requirement that communications contain the name and office address of the lawyer or firm.