Rule 7.8 - Exemptions from the Filing and Review RequirementThe following are exempt from the filing and review requirements of Rule 7.7:
(a) any advertisement or unsolicited written communication that contains only content that is required by Rule 7.2(a) and content that is permissible under Rule 7.2(b).(b) a brief announcement in any public media that identifies a lawyer or law firm as a contributor to a specified charity or as a sponsor of a public service announcement or a specified charitable, community, or public interest program, activity, or event, provided that the announcement contains no information about the lawyer or law firm other than permissible content of advertisements listed in Rule 7.2(b) and the fact of the sponsorship or contribution. In determining whether an announcement is a public service announcement for purposes of this Rule and the Rule setting forth permissible content of advertisements, the following are criteria that may be considered:(1) whether the content of the announcement appears to serve the particular interests of the lawyer or law firm as much as or more than the interests of the public;(2) whether the announcement contains information concerning the lawyer's or law firm's area(s) of practice, legal background, or experience;(3) whether the announcement contains the address or telephone number of the lawyer or law firm;(4) whether the announcement concerns a legal subject;(5) whether the announcement contains legal advice; and(6) whether the lawyer or law firm paid to have the announcement published.(c) A listing or entry in a law list or bar publication.(d) A communication mailed only to existing clients, former clients, or other lawyers.(e) Any written communications requested by a prospective client.(f) Professional announcement cards stating new or changed associations, new offices, and similar changes relating to a lawyer or law firm, and that are mailed only to other lawyers, relatives, close personal friends, and existing or former clients.(g) Computer-accessed communications as described in subdivision (b) of Rule 7.6.(h)Gift/Promotional Items. Items, such as coffee mugs, pens, pencils, apparel, and the like, that identify a lawyer or law firm and are used/disseminated by a lawyer or law firm not in violation of these Rules, including but not limited to Rule 7.2(c)(13) and Rule 7.4; and(i) Office Sign(s) for Bona Fide Office Location(s). A sign, placard, lettering, mural, engraving, carving or other alphanumeric display conveying information about a lawyer, a lawyer's services or a law firm's services that is permanently affixed, hanging, erected or otherwise attached to the physical structure of the building containing a bona fide office location for a lawyer or law firm, or to the property on which that bona fide office location sits.Amended Effective 11/27/2018; amended May 6, 2021, effective 1/1/2022.