Section PSC 12.04 - Demonstration of benefit(1) A utility may demonstrate that its advertisements produce a direct and substantial benefit by showing the commission that the advertisements: (a) Promote conservation or safety, or are required by law;(b) Are likely to produce the effect of lowering the price of providing basic utility service to the consumer;(c) Provide consumers with information which will enable them to save money on utility services; or(d) Provide information related to the provision of utility service which is otherwise of significant value to the consumer.(2) An analysis of a utility's advertising expenses which is performed by commission staff for the utility's rate case shall be provided to the parties to the case, if requested.(3) Mixed advertisements may not be charged to ratepayers.Wis. Admin. Code Public Service Commission PSC 12.04
CR Register, April, 1988, No. 388, eff. 5-1-88.