Wis. Admin. Code Public Service Commission PSC 12.02

Current through October 28, 2024

Section PSC 12.02 - Definitions

In this chapter:

(1) "Advertising" has the meaning set forth in s. 196.595(1) (a), Stats.

(2) "Direct and substantial benefits" means a benefit that is produced by advertising which:

(a) Demonstrates or provides information about available energy conservation methods or programs;

(b) Conveys safety information related to the provision of utility service;

(c) Is required by law;

(d) Provides customer information on how to save money on utility services;

(e) Is likely to produce the effect of holding down prices for basic utility services, and is not in conflict with public service commission policy; or

(f) Provides information related to the provision of utility service which is otherwise of significant value to the consumer.

(3) "Mixed advertisement" means an advertisement which produces a direct and substantial benefit to customers, but which also serves good will, institutional or other purposes unrelated to sub. (2) in more than a minor or incidental manner.

(4) "Public utility" has the meaning set forth in s. 196.595(1) (c), Stats. "Public utility" does not include a sewer or water service or a cooperative association organized under ch. 185, Stats.

Wis. Admin. Code Public Service Commission PSC 12.02

CR Register, April, 1988, No. 388, eff. 5-1-88; corrections made under s. 13.93(2m) (b) 1 and 4., Stats., Register, September, 1997, No. 501.