Section Ins 23.60 - Requirements for advertisements of funeral policies(1) Advertisements for funeral policies shall comply with all relevant statutes and rules, including but not limited to ch. Ins 2.(2) An insurer or insurance intermediary placing or using or publishing an advertisement which may be utilized directly or indirectly in the solicitation or sale of a funeral policy shall disclose the following in a clear and conspicuous manner: (a) That a purpose of the advertisement is the solicitation of insurance.(b) That an insurance intermediary may contact any person who responds to the advertisement.(c) The identity of the insurer.(3) No insurer or insurance intermediary may use a response from an advertisement of a prearranged funeral plan regardless of who placed or published the advertisement unless the advertisement includes the disclosures required under sub. (2).(4) The insurer whose policy is advertised has the responsibility for the content, form and method of dissemination of all advertisements, regardless of who designed, created, wrote, printed or utilized them.(5) An insurer shall require its insurance intermediaries, and all other persons or agencies acting on its behalf in preparing advertisements, to submit advertisements to it for approval prior to use of the advertisement.(6) An insurer shall maintain a copy of every advertisement and all correspondence for each advertisement submitted for approval or used in Wisconsin for 3 years after the advertisement was last used.Wis. Admin. Code Office of the Commissioner of Insurance Ins 23.60
Cr. Register, July, 1997, No. 499, eff. 10-1-97.