Section ATCP 42.36 - Statement of nutritional adequacyOne of the following statements shall be clearly and conspicuously printed on the principal display panel or information panel of every dog or cat food package unless the dog or cat food is prominently labeled as a "treat" or "snack:"
(1) A statement that "[Name of product] is formulated to meet the nutritional levels established by the AAFCO [Dog or Cat] Food Nutrient Profiles for [specify the life stages, such as gestation, lactation, growth or maintenance, for which the dog or cat food is intended, or specify "all life stages"]". This statement shall be accompanied by the prominent statement, "Use only as directed by your veterinarian," if the dog or cat food is intended for use by or under the direction of a veterinarian.(2) A statement that "Animal feeding tests using AAFCO procedures substantiate that [name of product] provides complete and balanced nutrition for [specify the life stages, such as gestation, lactation, growth or maintenance, for which the dog or cat food is intended, or specify "all life stages"]". This statement shall be accompanied by the prominent statement, "Use only as directed by your veterinarian" if the dog or cat food is intended for use by or under the direction of a veterinarian.(3) A statement that the dog or cat food is nutritionally adequate for purposes other than those specified under sub. (1) or (2) if the statement is scientifically substantiated. This statement shall be accompanied by the prominent statement, "Use only as directed by your veterinarian," if the dog or cat food is intended for use by or under the direction of a veterinarian. (4) A statement that "This product is intended for intermittent or supplemental feeding only." This statement shall be accompanied by the prominent statement, "Use only as directed by your veterinarian," if the dog or cat food is intended for use by or under the direction of a veterinarian.Wis. Admin. Code Department of Agriculture, Trade and Consumer Protection ATCP 42.36
Cr. Register, September, 1996, No. 489, eff. 10-1-97.