Section ATCP 42.28 - Labeling required(1) GENERAL. Except as provided under sub. (2), a dog or cat food shall be clearly and conspicuously labeled with all of the following information so that the information is readily visible and legible to the purchaser: (a) The words "Dog Food" or "Cat Food", or other words which clearly identify the product as dog or cat food. These words shall appear on the principal display panel of the dog or cat food package.(b) The product name and the brand name if any.(c) A guaranteed analysis as required under s. ATCP 42.30.(d) An ingredient statement as required under s. ATCP 42.32.(e) The information required under s. ATCP 42.34 if the dog or cat food contains any drug.(f) A statement of nutritional adequacy, if required under s. ATCP 42.36.(g) The name and principal mailing address of the manufacturer or distributor responsible for distributing the dog or cat food, as required for other commercial feed under s. ATCP 42.18(1).(h) A declaration of net quantity, as required for other commercial feed under s. ATCP 42.20. The declaration of net quantity shall appear on the principal display panel of the dog or cat food package.(i) Feeding instructions, if required under s. ATCP 42.38.(2) EXEMPTION. Subsection (1) does not apply to any of the following:(a) A custom-mixed dog or cat food labeled according to subch. IV.(b) Pet chews, bones, toys or exercisers made of rawhide, wood or man-made material, whether flavored or unflavored, unless the manufacturer or distributor claims that the product is intended for use as a dog or cat food or that it provides anything of nutritional value to a dog or cat.Wis. Admin. Code Department of Agriculture, Trade and Consumer Protection ATCP 42.28
Cr. Register, September, 1996, No. 489, eff. 10-1-97.