Example: A jacket sells for $130.00. The customer has a $10.00 manufacturer's coupon good for the purchase of the jacket. The manufacturer's coupon does not reduce the sales price of the jacket. Tax is due on the $130.00 even though the customer only pays the retailer $120.00 for the jacket.
Example: A customer buys a $400.00 suit and a $130.00 shirt. The retailer is offering a 10 percent discount. After applying the 10 percent discount, the final sales price of the suit is $360.00, and the sales price of the shirt is $117.00. The suit is taxable (it is over $125.00) and the shirt is exempt (it is less than $125.00).
W. Va. Code R. § 110-15F-8