Section R918-4-4 - Requirements for the Sponsor-a-Highway Program(1) UDOT may enter into an agreement with one or more third-party entities to operate a Sponsor-a-Highway Program.(2) After entering into an agreement with UDOT to operate a Sponsor-a-Highway Program, the third-party entity may enter into an agreement with one or more local businesses or other sponsoring entities whereby the third-party entity agrees, in exchange for payment from the local business or other sponsoring entity, to:(a) clean up litter on one or more segments of UDOT right-of-way along a UDOT highway; and(b) to install and maintain on the corresponding segments of UDOT highway one or more acknowledgment signs with the name or logo of the local business or other sponsoring entity.(3) Any local business or other sponsoring entity participating in the Sponsor-a-Highway Program must: (a) be legally authorized to enter a contract in the state; and(b) use the entity's legal name or a registered DBA name.(4) Before installing an acknowledgment sign under Subsection (2), a third-party entity must obtain approval from UDOT regarding the size, information on, and location of the acknowledgment sign.(5) Before performing maintenance on an acknowledgment sign under Subsection (2), a third party must obtain approval from UDOT.(6) Subject to UDOT approval, an acknowledgment sign under the Sponsor-a-Highway Program may contain any combination of a local business's or other sponsoring entity's slogans, DBA names, registered trademarks, or registered service marks.(7) The Sponsor-a-Highway Program is not intended as a free speech forum.(8) UDOT may at any time and for any reason: (a) revoke the right for a third-party entity, a local business, or other sponsoring entity to participate in the Sponsor-a-Highway Program; and(b) remove a Sponsor-a-Highway Program acknowledgment sign.Utah Admin. Code R918-4-4
Amended by Utah State Bulletin Number 2019-8, effective 3/26/2019Adopted by Utah State Bulletin Number 2024-03, effective 1/23/2024