Section R590-148-18 - Marketing Standards(1) An insurer shall:(a) establish marketing procedures to assure that a comparison of policies by its producers is fair and accurate;(b) establish marketing procedures to assure excessive insurance is not sold or issued;(c) display prominently, on the first page of the outline of coverage and the policy, "Notice to buyer: This policy may not cover all of the costs associated with long-term care incurred by the buyer during the period of coverage. The buyer is advised to review carefully all policy limitations.";(d) provide to the applicant a copy of the Long-Term Care Insurance Personal Worksheet and the Worksheet Potential Rate Increase Disclosure Form;(e)(i) identify whether a prospective applicant for long-term care insurance has accident and health or long-term care insurance, including the insurance types and amounts;(ii) in the case of a qualified long-term care insurance contract, an inquiry into whether a prospective applicant has accident and health insurance is not required;(f) establish an audit procedure to verify compliance with this Subsection (1);(g) provide written notice to the prospective insured that a senior insurance counseling program is available, with the name, address, and telephone number of the program;(h) use the terms "noncancellable" or "level premium" only when the policy or certificate complies with Subsections R590-148-6(1)(c) and R590-148-6(1)(d); and(i) provide an explanation of contingent benefits upon lapse under Subsection R590-148-14(3)(c).(2) In addition to the practices prohibited in Title 31A, Chapter 23a, Part 4, Marketing Practices, the following acts and practices are prohibited:(a) cold lead advertising;(b) high pressure tactics;(c) misrepresentation; andUtah Admin. Code R590-148-18
Adopted by Utah State Bulletin Number 2024-21, effective 10/22/2024