43 Tex. Admin. Code § 215.260
A vehicle lease advertisement shall clearly and conspicuously disclose that the advertisement is for the lease of a motor vehicle. Statements such as "alternative financing plan," "drive away for $ per month," or other terms or phrases that do not use the term "lease" do not constitute adequate disclosure of a lease. A vehicle lease advertisement shall not contain the phrase "no down payment" or similar words or phrases if any payment is required to be paid by the customer to lease the motor vehicle. Vehicle lease terms that are not available to the general public shall not be included in advertisements directed at the general public, or all limitations and qualifications applicable to the vehicle lease terms advertised shall be clearly and conspicuously disclosed.
43 Tex. Admin. Code § 215.260