Unless otherwise indicated in the act or this chapter, individuals whose names are used in advertising shall be living and hold active licenses registered with the Board. Names of deceased licensed family members of an establishment may be used in advertising media, except in telephone directories, if the notation, "deceased," is used.
49 Pa. Code § 13.194
This section cited in 49 Pa. Code § 43b.6 (relating to schedule of civil penalties-funeral directors and funeral establishments).