N.Y. Comp. Codes R. & Regs. tit. 9 § 5116.1

Current through Register Vol. 46, No. 45, November 2, 2024

Section 5116.1 - Video lottery gaming agent's marketing and promotion program

(a) Requirements for marketing plan. In accordance with the act, each video lottery gaming agent shall dedicate a portion of its vendor fee to fund a marketing and promotion program to be used by such video lottery gaming agent for marketing, promotion and associated costs incurred by the video lottery gaming agent for such agent's video lottery gaming operations and pari-mutuel horse racing operations pursuant to an approved marketing plan pursuant to this Part, so long as such costs associated with parimutuel horse racing operations simultaneously encourage increased attendance at such agent's video lottery gaming facilities.

All such marketing, promotion and associated costs incurred by any video lottery gaming agent shall be:

(1) consistent with the customary manner of marketing and promoting comparable operations in other states and as described in an approved marketing plan; and

(2) subject to the overall supervision of the commission.

(b) Violation for unapproved expenses. Any marketing or promotion expense incurred by a video lottery gaming agent that is not approved by the commission or identified in a marketing plan approved by the commission shall be a violation of the video lottery gaming agent's license, the act and this Part .

N.Y. Comp. Codes R. & Regs. Tit. 9 § 5116.1

Amended New York State Register November 24, 2021/Volume XLIII, Issue 47, eff. 11/24/2021