N.Y. Comp. Codes R. & Regs. tit. 17 § 2H.102
Option:
01 New York State Heritage (NYM20-1) signs (see Sign Drawing SD-G25) may be used to guide motorists to locations within heritage areas that are part of the New York State Heritage Area System, as designated by Section 35.03 of the New York State Parks, Recreation and Historic Preservation Law.
Standard:
02 The designs of all logos used on New York State Heritage signs shall be subject to the review and approval of the New York State Department of Transportation.
03 The name appearing on a New York State Heritage sign shall match the official name of the heritage area, as designated in law.
04 Where used, a New York State Heritage sign shall be supplemented with a Name (NYM14-27) auxiliary sign (see Section 2D.107 ) reading "HERITAGE AREA." The sign shall have a white legend and a brown background, and shall be placed above the New York State Heritage sign.
Guidance:
05 Where used, New York State Heritage signs should be supplemented with appropriate auxiliary arrow (see Sections 2D.26 and 2D.28 ) signs.
Option:
06 Where motorist guidance would be enhanced by the inclusion of additional destination information, a second Name auxiliary sign containing such information may be placed below the New York State Heritage sign, but above any auxiliary arrow signs.
N.Y. Comp. Codes R. & Regs. Tit. 17 § 2H.102