An insurer shall not make any payment of fees or allowances of whatever nature, and by whatever name, to any person, firm or corporation in connection with the sale or administration of policies covered by this Part other than commissions to an insurance agent or general agent, except in reimbursement for the reasonable value of one or both of the following services performed on behalf of the insurer:
In no event shall any payment for the above services exceed the estimated cost to the insurer of performing such services itself.
N.Y. Comp. Codes R. & Regs. Tit. 11 § 202.3