N.M. Code R. § 6.29.3.22

Current through Register Vol. 35, No. 9, May 7, 2024

Section 6.29.3.22 - MARKETING CAREER CLUSTER (MK) FOR COMMON CAREER TECHNICAL CORE FOR CAREER AND TECHNICAL EDUCATION

A. All pathways in the MK career cluster should align to business and industry certifications where available and appropriate. Student abilities common to pathways in the MK career cluster are the ability to:

(1) describe the impact of economics, economics systems and entrepreneurship on marketing;

(2) implement marketing research to obtain and evaluate information for the creation of a marketing plan;

(3) plan, monitor, manage and maintain the use of financial resources for marketing activities;

(4) plan, monitor and manage the day-to-day activities required for continued marketing business operations;

(5) describe career opportunities and the means to achieve those opportunities in each of the MK pathways;

(6) select, monitor and manage sales and distribution channels;

(7) determine and adjust prices to maximize return while maintaining customer perception of value;

(8) obtain, develop, maintain and improve a product or service mix in response to market opportunities;

(9) communicate information about products, services, images or ideas to achieve a desired outcome; and

(10) use marketing strategies and processes to determine and meet client needs and wants.

B. Marketing communications career pathway (MK-COM). Students will:

(1) apply techniques and strategies to convey ideas and information through marketing communications;

(2) plan, manage and monitor day-to-day activities of marketing communications operations;

(3) access, evaluate and disseminate information to enhance marketing decision-making processes;

(4) obtain, develop, maintain and improve a marketing communications product or service mix to respond to market opportunities; and

(5) communicate information about products, services, images or ideas to achieve a desired outcome.

C. Marketing management career pathway (MK-MGT). Students will:

(1) plan, organize and lead marketing staff to achieve business goals;

(2) plan, manage and monitor day-to-day marketing management operations;

(3) plan, manage and organize to meet the requirements of the marketing plan;

(4) access, evaluate and disseminate information to aid in making marketing management decisions;

(5) determine and adjust prices to maximize return and meet customers' perceptions of value;

(6) obtain, develop, maintain and improve a product or service mix in response to market opportunities; and

(7) communicate information about products, services, images or ideas.

D. Marketing research career pathway (MK-RES). Students will:

(1) plan, organize and manage day-to-day marketing research activities;

(2) design and conduct research activities to facilitate marketing business decisions; and

(3) use information systems and tools to make marketing research decisions.

E. Merchandising career pathway (MK-MER). Students will:

(1) plan, organize and lead merchandising staff to enhance selling and merchandising skills;

(2) plan, manage and monitor day-to-day merchandising activities;

(3) move, store, locate or transfer ownership of retail goods and services;

(4) access, evaluate and disseminate marketing information to facilitate merchandising decisions and activities;

(5) determine and adjust prices to maximize return and meet customers perceptions of value;

(6) obtain, develop, maintain and improve a product or service mix to respond to market opportunities;

(7) communicate information about retail products, services, images or ideas; and

(8) create and manage merchandising activities that provide for client needs and wants.

F. Professional sales career pathway (MK-SAL). Students will:

(1) access, evaluate and disseminate sales information;

(2) apply sales techniques to meet client needs and wants; and

(3) plan, organize and lead sales staff to enhance sales goals.

N.M. Code R. § 6.29.3.22

Adopted by New Mexico Register, Volume XXVI, Issue 08, April 30, 2015, eff. 4/30/2015