N.M. Admin. Code § 18.3.1.14

Current through Register Vol. 35, No. 24, December 23, 2024

Section 18.3.1.14 - DECEPTIVE ADVERTISING PROHIBITED

A. No motor carrier shall make a statement orally or in writing, via any medium of advertisement or communication, concerning any aspect of intrastate transportation for hire that is materially false or misleading in part or in whole. A statement shall be deemed materially false or misleading if it omits any material qualification imposed by these rules or contained in the motor carrier's operating authority.

B. A motor carrier shall be subject to potential penalties for violations of this section by persons or firms within the control of the motor carrier.

C. A motor carrier of persons or household goods, or towing service performing non-consensual tows, shall advertise and solicit in the legal or "doing business as" name(s) contained in its approved tariff, but may advertise the name of an officially registered agent or, for household goods movers, the national affiliation or principal for interstate carriage for which the carrier is currently an agent, so long as the name of the motor carrier of persons or household goods, or towing service performing nonconsensual tows, is prominently displayed along with the agent's name.

N.M. Admin. Code § 18.3.1.14

18.3.1.14 NMAC - Rp, SCC Rules 272.01 and 272.03, 12-30-02; A, 1-1-05, Amended by New Mexico Register, Volume XXVI, Issue 03 February 13, 2015, eff. 2/13/2015, Adopted by New Mexico Register, Volume XXXV, Issue 12, June 25, 2024, eff. 7/1/2024