N.M. Admin. Code § 16.16.17.9

Current through Register Vol. 36, No. 1, January 14, 2025

Section 16.16.17.9 - ADVERTISEMENTS

A. An optometrist may place advertisements in the yellow pages of the telephone directory. The advertisement must state the following information as provided in Section 57-21-3 of the Advertisement of Health Care Services Act:

(1) the optometrist's name;

(2) address and telephone number of the optometrist's practice location; and

(3) the designation of the profession in which the optometrist is licensed to practice: O.D., optometrist, doctor of optometry, or optometric physician, as provided in Subsection C of this rule.

B. The advertisement may also describe the nature of the optometrist's practice such as, but not limited to, visual analysis, refraction, and eye examination.

C. New Mexico licensed optometrists shall be allowed to use the designation of "optometric physician" in their advertisements. The advertisement may be placed under the "physicians' title in the yellow pages under the following conditions:

(1) the optometrist identifies his professional designation in his advertisement, and

(2) the title heading does not limit the advertisement specifically. For instance: "physicians M.D." limits the section only to M.D.s; "physicians - M.D., ophthalmologists" limits the section only to M.D.s and/or ophthalmologists.

N.M. Admin. Code § 16.16.17.9

11-17-73; 11-7-80; 6-24-94; 10-14-95; 10-15-97; A, 6-26-00; 16.16.17.9 NMAC - Rn, 16 NMAC 16.17.9, 03-15-2001, Amended by New Mexico Register, Volume XXVII, Issue 03, February 12, 2016, eff. 3/2/2016